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Plan a no regrets exit with us
Join Canada's exclusive entrepreneur community to get your valuation, grow business value, and prepare for exit.
Plan a no regrets exit with us
Join the exclusive founder community to get your valuation, grow business value, and prepare for exit.
Our vision
By 2036, we will have helped over 10,000 founders gain the knowledge, community, or coaching they need to maximize their business value and exit with no regrets.
Why choose us
Founder-to-Founder Coaching

We've built and sold businesses ourselves—over $1B in combined exit value. We're not consultants who studied exits; we're founders who lived what you're facing. When we talk about negotiating with buyers, managing earnouts, or dealing with post-exit identity questions, we're sharing experience, not theory.

Founder-Built Methodology

Our complete system—the Value Baseline Assessment, Exit Vision Canvas, Buyer Landscape mapping, and Value Creation tools—has been developed and refined through real client work. You get tools built from practical experience, not academic theory.

Founder-Aligned Incentives

We don't sell your business. We're not M&A brokers earning commissions on your deal. We help you build enterprise value so buyers compete for your business—not the other way around. You control the timeline, the terms, and the decision. We simply ensure you're negotiating from a position of strength when you're ready.

Our team

Krystyn Harrison
Co-founder, CEO
Matt Harrison
Co-founder, President
Andrea Matheson
Chief Business Officer
What we offer
Group Exit Program

Join a cohort of 12-14 founders building more valuable companies. Monthly sessions with proven frameworks, plus coaching from entrepreneurs who've actually sold businesses for $10M+.

Explore the 12-week Program
1:1 Exit Coaching

Work directly with our coaching team 1:1 for 12-18 months to systematically increase your EBITDA, reduce owner dependency, and get your business ready for buyers. Hands-on program for serious founders.

Schedule a Consult
Exit Now

Ready to explore selling your business in less than 12 months? We connect you with vetted M&A advisors who understand your business and market. Complementary service, only available for companies with $1M+ EBITDA.

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THE ONLY Program DESIGNED FOR YOUR EXIT JOURNEY

The place for founders to maximize value and plan a no regrets exit

Every founder exits eventually—through sale, succession, or circumstance. The difference between success and regret is strategic preparation.